Some time ago we (me and 3 other classmates) were put in a challenge against other groups and schools to create an influencer Tik Tok campaign for Calzedonia France. We didn't really like the ideas of influencers (especially the repetitive "I bought this product, it's amazing I recommend!" kind) so we organized a Flash Mob!
The general idea:
1) a dancer from Tik Tok with enough followers will invite them at the Flash Mob location (just some teasing!)
2) We invite other smaller dancers (that will become brand ambassadors) to put on an everyday outfit centered around Calzedonia "Total Shaper" thighs.
3) The Flash mob will take place in a well frequented area with a lot of dancing & co.
4) the audience is invited to share and reproduce the dances and the ambassadors and influencer will relaunch the challenge on Tik Tok.
Results : Calzedonia reaches a younger generation with one of their classic products
Of course the call to action for an event can't happen only on social media, so I took it upon myself to create 2 versions of a poster to show at the Flash Mob
I was inspired by fashion magazines for the layout and took Calzedonia typeface as a base. Unfortunately, we were given only a few photos of the products in this "white" background and making/finding a new one (more colourful and dynamic) turned into a difficulty for this time bound project
Of course I didn't only do this during the challenge... I also did the budget... the brain splitting part you know...